http://dlvr.it/RZ6VzV
कोरोना के कारण 284 साल का रिकॉर्ड टूटा
http://dlvr.it/RZ6VzV
Monday, June 22, 2020
http://dlvr.it/RZ6VzV
अनलॉक में मिली कोरोना को पूरी आज़ादी,मौत का ग्राफ बड़ा
http://dlvr.it/RZ62by
Sunday, June 21, 2020
फादर्स डे २०२० -खिलाड़ियों ने साझा किए अपने भावुक पल
http://dlvr.it/RZ42GN
Saturday, June 20, 2020
UP Board Result 2020 : पास करने के लिए मांगे रुपये न देने पर फ़ैल करने की धमकी दी
http://dlvr.it/RZ17qM
दुनिया के अंत का दिन हुआ तय
http://dlvr.it/RZ17qC
अब विश्वविद्यालय में होगी ऑनलाइन प्रवेश प्रक्रिया
http://dlvr.it/RZ17q3
चीन के खिलाफ आगरा में आक्रोश
http://dlvr.it/RZ17p5
एस एन कॉलेज की रिसर्च में हुआ चौंकाने वाला खुलासा
http://dlvr.it/RZ17m5
Friday, April 10, 2020
The new control with new tools of Social Media : Past to Present
First they controlled the land, then money, then society,
then ideology, now what? Which aspect remain to be controlled? In primitive
society people organized in tribes, clan and started to enforce the land
controls. They fought over it, won it and cherished it. Then these clans
evolved over time and became small nations.
Nations had more organized setups scientific developments,
lots of backdoor power broking, organized large armies and religious patronage.
Kings were believed to be descendants of God. Thus they held the divine power
and when this divine power was challenged they had armies at their disposal.
Kings controlled the state at macro level and developed the concept of Society for
the micro level control, which was basically implemented and taken care by
village chiefs. For example, everyone was supposed to marry in their own
clan/caste, but if someone tried to defy this rule then priest will not perform
the rituals of the marriage, washer man will not wash their clothes and no one
will buy produce from his fields. This micro level control gave rise to social
control.
Scientific advancements and mass production technologies
created wealth for the individuals and the quantum was so great that even the
treasury of the Nation had to borrow sometimes at the interest rates. However,
this phenomenon is still vogue as governments issues T-bill and Gov. bonds.
During initial phases of industrial revolution such wealthy individuals were
few and were indeed emerged from nobles and aristocrats. They wanted the piece
of cake of power in exchange for their wealth.
After sometimes time when wealth grew more and more people joined the
club of wealthy individuals along with the impact of renaissance; democracy
emerged. This also loosed the social control as in the entrepreneurial setup,
money and value of work matters most rather than weather you married in your
clan or in different clan. With this control of ideology begun. The
fierce battle of ideology was fought in the “Cold War”. Whole world was on
the verge to divided either on Capitalist Side or on Communist Side.
But what next? Does this stop here? This question would have
been asked in every phase and both Yes and No would have been appeared as valid
answers. But in today’s era of extreme Data Analytics and Social Media, a new
form of control is about to emerge and this time it would be psychological
control. Luster of wealth creates a byproduct of relevance, attention and recognition.
Everybody desperately wants all of these byproducts but not all can have
because there is a precondition to it and that is humongous bank balance. So
people try to satisfy their need on social media by posting something and
checking whether they are getting appreciation or not? Can their next idea
become viral? and they will become instantly famous and acquire a tag of social
media influencer and what not. Capitalist innovators are pretty blessed mind
they see opportunity in everything. Thus, we have platform such as Facebook, YouTube
and TikTok. Among all I fear the most is TikTok. It a best tool to control the
masses by their psychology. People make videos on the platform and post it. They
get watched, liked and followed, this translates into the monetary benefits for
the creator. This element of monetary benefit actually gives the false sense of
justification to content creator (hereinafter CC) that their time is well utilized
and they are doing something of value. Another aspect is that CC will produce
only such content that will sell better and allow them to earn fatter rewards.
This puts them to the mercy of “watching” population. They may be watching the
content due to the artistic value of the content or some other aspect such as
the beauty of CC. Worst part of all this that latter is more prominent than
former so, one who is beautiful and glamorous have more chance to earn more
rather than others. This platform has successfully linked you rewards to your
physical feature rather than your artistic attributes. For winners it’s good but
for looser it hurts and plays with their mind and this give the psychological control of users to the TikTok. We all know in the world of recognition, relevance and
attention winners are few and looser are more. In the light of my analysis I am
assured that such platform must be banned and objective control of Social Media
is necessary, otherwise politician and business men and women will use these
platforms to psychologically confine you to be used at their wish and draw most
benefit out of you.
“If something is free, then you are the product.”
But who am I? I am no psychologist or Social Media Analyst.
Thus to Substantiate this I would like to present one excerpt of motivation
theory propounded by Abramam Maslow (Need hierarchy Theory) and Aldefer’s (Hierarchy
of Motivational Needs). When one individual fails to satisfy the higher order
need he/she subjected to frustration-regression (Aldefer) and turns to satisfy
the lower order needs. This translates into that when one is not able to
achieve self-esteem, he/she turn to the more socialization. This is where
Social Networks come to the picture. They exploit such situation and make sure that one remains in the situation for ever.
Tec giants are using these tec to control the masses by using psychology. If masses recognised their value and started to act responsibly then it is the masses who will control everything rather than be controlled.
Sunday, March 10, 2019
Social Media and a prescription for Fake News.
![Fake news banner used to illustrate the story. [Photo credit: Contax Law]](https://i2.wp.com/media.premiumtimesng.com/wp-content/files/2018/08/Fake-news-banner.png?fit=860%2C486&ssl=1)
"Great power comes with great responsibility", certainly don't know who originally said this statement. However, I do remember it was in spider man movie. This holds true in the modern world and increasingly becoming more relevant as the world is experiencing technological breakthrough at the pace which was never imagined before. Computing technologies and internet is about to embark on the Forth Industrial Revolution and as it is being rightly said that, Data is new oil. Once fossil was revolutionary it made things possible in various was it was used in war to lit fire on water, it made transportation accessible to masses as their own personal luxury, it was even used to dictate world politics. But in the end whole world is at risk of sever climate change which threatens the very existence of life as we know it. When it went out of the hand? I think that the changes were so subtle and minute that it could be never felt and problem became so serious.
On the similar line we have social media such as facecbook, twitter, instagram etc. All these have given voice to the masses, now people can voice their opinion in most effective way. With this revolution, people feel empowered in various senses. Any movement can become mass movement or we can say viral. But this is a great power it comes with own responsibility. Earlier when media houses and print media introduced any content it was filtered by the way that it do not offend any individual, group or belief. However, with this revolution we have lost this careful consideration.
But proper scrutiny is not a problem, the real problem is Fake News and Fake User Id(s). Have you ever heard that some one distributed a fake news paper or some fake channel is being aired ? I never have, this is the main issue; These are relatively new concept and we have absolutely no experience in dealing with such issue. The only mechanism that is instituted by Information Technology Act,2000 (section 66A), where one can be penalized if found in indulging in act of initiating offensive content. But what if our low tech police officials failed to detect source or the person responsible for Fake News, In this scenario no one is guilty and world is pretty happy.
Governments are not concerned about this, that's why there is no regulation on social media and their practices. Everybody whosoever has a bank account knows about KYC guideline and everyone has to go through it. Why? because it helps in curbing corruption, money laundering, terror financing. Then there must be some KYU (Know your user) guidelines shall be there.
The idea of KYU:
1. If one want to sign up for the social network then they can apply on the website. Later their account will be active only when they complete their documentation like submitting correct ID and address proof and working contact number. Maintaining authenticity of these user accounts shall be the responsibility of the Social Network Companies. If they fail, heavy fine will be levied upon them as is the case with the banking companies.
2. Next step is for the user, One must act responsibly and if fails to respond as intended, then one must be stripped of facility of posting new messages for some times. It is the responsibility of the person who shares the message on the internet and must be held accountable for that. This provision will force the reckless user to self regulate and will inculcate the habit of investigation before
passing it further. This will also add up in the knowledge of the user they will understand the real issue then will help the community to generate a quality opinion. Opinion is life blood of the democracy. If opinions are not up to the quality then it will rot the democracy.
Hence such guideline will remind people that great power comes with great responsibility. People must learn to act responsibly, it is in their best interest.
This is my opinion don't forget to add up yours.